Components of effective packaging

Components of effective packaging

Packaging you develop for your food products should be one of the most effective sales drivers you have. It can also be one of the most expensive, frustrating and time consuming components of your business.

A process to follow

You can use this process to design or revitalize your packaging. Perhaps not every section is applicable to your product but many are. More information to the consumer is better and if your item is a commodity, challenge the people in your business to what it should be saying to customers and consumers.

Work through each of these sections prior to talking to your packaging designer.